—-from Linconwood Community.

You take a piece of fabric and like a megaphone; you proceed to give just about anyone the opportunity to speak their peace through fashion and style expression. The AKINGS brand is one that understands that fashion and style is a form of self-awareness that is just as valid as everything else in the self-awareness and discovery category.

Like the Goth kid who feels heard in his excellent get up at lunch break or the office worker who after a weekend of trying to figure life out, regains absolute confidence when she puts on that suit and looks to try again on Monday morning – the AKINGS range of apparel is one with a deep sense of representation.

Imagined and brought to life by the highly innovative Alan Cheung (Alan King), the AKINGS brand is a fashion and lifestyle brand. A brand that introduces you to premium quality streetwear, with their most iconic style being the structuring of denim into a J cut that stacks from the knee down. This range of apparel tells the tale of a fashion corner that is a haven for the fashionably outstanding, artisans and ultimately, the apex of acquired tastes.

“Outfitted for the modern ninja. We start with a twist on construction with two curved patterns twisting fabric on the body to create a balanced stacking. This J shaped pattern is further exaggerated in our signature denim collection, constructed from Japanese & Italian fabrics. Fabric and details create conversations second to none.” This is one of the most thought-provoking written pieces that dot the entirety of the website of this very modern brand as it quickly catches and holds your attention at each turn. It clearly highlighting who the brand is for. AKINGS shows how it impacts the lives of the individuals they cater for and then giving you a sneak peek at the mind behind the brand.

You would think streetwear and go “oh, junk or just nothing special!” but no, Mr. Cheung thought streetwear and then went further to ponder on how to make it even better and take it to the next level. With his unique incorporation of fabric, fit and everyday function, the price tag is quite the worthy investment to enjoy being stylish alongside being absolutely comfortable.

With over a decade’s worth of innovation, creativity and a wealth of experience, a time that also made up a considerable part of his high school years. Mr. Cheung decided sometime back in 2016 to finally take the plunge and make his fashion/style truth known, and the internet was just as prepared for this new take on fashion expression. His designs quickly went viral on the internet. That first share of his work on Reddit was really the game changer for this young but soon to be a high impact and thriving brand.

The story really gets interesting at age 15 and 17, which first saw Mr. Cheung designing and creating print T-shirts. He then crafted the full-on design and actual creation of his first pair of denim pants respectively. It is 2019, and the now 22-year-old MR. Cheung who is well settled in the fashion and style industry is rightly the poster child for millennials conquering the entrepreneurial scene instead of pursuing college degrees.

With the AKINGS brand, you aren’t getting these high-end designer price tags paired with low-quality materials and an even poorer crafting process; the price range is a direct representation of the level of investment that goes into the design and production process.
Just like the AKINGS brand designs are sourced for from a mind rich in innovation; each fabric, thread, and all the little bits and pieces employed to create each remarkable apparel are sourced from quality staples all over the world, a great example being their brand’s denim fabric which comes all the way from Japan and Italy.

Being a brand that caters for celebrities and amazing everyday people alike, celebrities like Steve Aoki, Prince Royce, Richard Camacho (CNCO), Mario Bautista, Mario Ruiz, Tessa Brooks, Ted Park and more have been spotted in some of the pieces from the AKINGS staple.

The press over the years has proven themselves to be avid fans of the brand as both Mr. Cheung and his brand have been featured on top platforms like British GQ, Huffington Post, NBC, Buzzfeed, Source Magazine, Pause magazine, Hypebae, Cake Magazine and even got a spot on the Entrepreneur’s list of “Top entrepreneurs to watch out for in 2018.”

Cheung earned his place in the Entrepreneurs’ list for several reasons, including his creative ability to steer AKINGS to a whole new level. “I do not really have a specific favorite because every piece of denim is a different conversation and tells a unique story,” Cheung told Huffington post when asked about his favorite denim piece. “Better a little which is well done, than a great deal imperfectly.” he continued; quoting the great philosopher, Plato.

The idea behind the AKINGS brand has been one that began at a very young age, but that didn’t deter Mr. Cheung from also excelling in both his academics and extracurriculars, as he was big on tennis. He had other life directions as seen with his job at a medical malpractice focused law firm and also his desire to proceed to college to study fashion design, but like with all true passions, his love for fashion and style creativity pushed through which then led to his parting ways with that line of endeavor and then proceeded to place his full focus on building his brand.

You wouldn’t talk extensively about the AKINGS brand without the mention of how social media played quite the high impact role that gave the growth of the brand just the right amount of boost it required to really go all out on the world.

From creative content marketing strategies with social media influencers on social platforms like Facebook, Instagram, and Twitter, to putting up two epic runway shows tagged AKINGSNY X F MERCY in 2017 and A/W RUNWAY in 2016, the AKINGS brand is a force to reckoned with whether they are trending as usual with their unwavering social media presence or setting ablaze runways.

If you are one with a heightened level of appreciation for artisan fashion style with a contemporary twist, you would find the shopping experience that the AKINGS brand provides one you would resonate with deeply.

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