Fans of Azealia Banks can star alongside the femcee in her brand new video “Wallace.” See what we mean when you go inside….
Azealia Banks has a new video and she wants YOU to star in it.
Teaming up with Google Cloud Platform, the NYC raptress brings a new interactive video for her track “Wallace,” featured on her debut album Broke With Expensive Taste. In the Nick Ace and Rob Soucy-directed visual, fans turn on their webcams which allows your reflection to become the backdrop of the black-and-white video as well as control Azealia’s movements.
In a press release, she had this to say about incorporating the technology in her video treatment:
“I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself,” Banks said via a press release. “The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”
The Harlem native happily tweeted:
Here it is: http://t.co/k2EqX6VjJ3 Fire up your webcam through @googlechrome on your desktop and have fun! #Wallace
— AZEALIA BANKS (@AZEALIABANKS) March 11, 2015
She also shared a few screenshots from fans who got interactive:
@AZEALIABANKS #WALLACE 😉 pic.twitter.com/CoHXMDOlfK
— Sam (@samgriffin27) March 11, 2015
@AZEALIABANKS wallace in global!!!! pic.twitter.com/cyDGScg6yQ
— egg salad (@mattytvylor) March 11, 2015
@AZEALIABANKS #WALLACE #SLAYIT pic.twitter.com/ZgfsI1uDEW
— FELIPPE ALROSA (@WhosFelippe) March 11, 2015
The visual is only viewable via Google Chrome web browser and you must turn on your webcam. To get interactive with the Broke With Expensive Taste rapper, click HERE.
In other music news…Azealia will be hitting the stage for Coachella in April and her nude Playboy spread will be released to the masses on March 20th.
1. Kanye West has a new project. He and photographer Jackie Nickerson have collaborated on a new “zine” called “Season,” filled with pics of naked women and Yeezy’s clothing for his collection. Check it out here.