He said many investors who are reaching out have already used his company’s technology. In other words, they’re becoming activists, too.

“They themselves now have taken actions on campaigns,” he said. “So when they seek us out and want to talk to us, it’s because they’ve been personally moved around issues. And that makes all the difference in the world.”

Some big-name investors are already betting on the sector. CB Insights, which tracks venture capital, ranks Civis Analytics as one of the best-funded civic start-ups. The data and research firm was founded by the chief analytics officer of President Barack Obama’s presidential campaigns, with seed money from Eric Schmidt, executive chairman of Alphabet. It raised $22 million in a round of Series A financing in November.


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