Fergie’s conveniently timed divorce announcement did nothing to encourage music buyers to pick up her new album ‘Double Dutchess.’
This week, the project debuted at # 19 on the Billboard Top 200 Albums chart selling just 15k in pure sales (20k SPS). She probably thought she could do a JT and have a comeback after 10 years, but JT’s fanbase is hardcore. A rapping 40-year-old mother is probably something most people are not checking for these days. The music industry is fickle like that.
It’s also easy to see why the album isn’t connecting with some people. It has its moments but it also sounds dated. Poor sales or not, I’m sure her remaining fans are just glad she finally got to put it out.