After the stunning Louis Vuitton debut show in June, nobody is having a better year than Virgil Abloh. Abloh’s brand – OFF WHITE took the number one spot on the list of the hottest fashion brands right now. Among other buzzy moments, Off-White even beat out Gucci this quarter in terms of online searches, browses, and purchases. All thanks to Bollywood, the frenzied demand for the brand is greater than ever.

Yellow Off-white straps have now become a wardrobe staple for a lot of our favourite Bollywood celebrities. From chic airport style to a casual look, the yellow straps seem to give a pop of colour to every outfit. Bags, belts and every other accessory possible, the brand has set foot in celebrity closets.

The bags that can range anything from 10k to 5 lakhs are clearly Bollywood’s favourite. Multiple celebs have been spotted carrying the luxury wonder.


The Kardashian-Jenner clan along with Kanye is a big fan of the designer.

Alia Bhatt rocks that street style in a camouflage shirt, black pants and thigh-high boots. She opted for an Off-white bag as her carry-on. She completed her outfit with black sunnies and a sleek bun.

Janhvi Kapoor is on trend with the yellow off-white strapped to her. She kept her look casual with jeans and a grey tee.

She clearly seems to be loving the bag. She chose to colour-block the popular yellow strap with a classic red dress.

Alia Bhatt is back at it with an all-green look. To add a pop of colour to the monochromatic outfit, Alia opted for the frenzied yellow strap.

With his latest menswear collection and the ever-so-popular Off-white brand, we can’t wait to see what else Abloh has up his sleeve for next year.


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