In the past 36 hours, Trump has fired off a series of tweets about the race in which Democrat Jon Ossoff is trying to win the seat outright against a crowded field of 17(!) other candidates.

On Tuesday morning as polls began to open in the suburban Atlanta district, Trump blasted off two tweets.

The message is unmistakeable: If you like Trump and his policies, you need to vote against Ossoff.

What’s interesting about Trump’s seeming strategy to make the race a referendum on his first 89 days as president is that this district isn’t exactly Trump territory. While the district has a long Republican pedigree — this is the area that elected Newt Gingrich to Congress and went for Mitt Romney by more than 20 points in 2012 — Trump barely eked out a victory last November.

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Why? Because this is a prototypical establishment Republican district. These are Republican voters but the sort much more comfortable with the brand of genteel conservatism offered by Speaker Paul Ryan than the more in-your-face approach of Trump. These voters are more Waldorf Astoria than Wal-Mart.

What would compel Trump to put his first 89 days on the line then in a district that isn’t ready-made for his version of the Republican party? I’ve got two theories.

The first is that Trump is a creature of cable TV and the political narratives it creates. (New York magazine’s Jon Chait wrote an excellent piece on Trump and TV that you really should read.) The narrative over the last week or so — as people outside of Georgia have started to pay attention to the race — is that an Ossoff victory would signal a rejection by Republicans of how Trump has performed in his first 100-ish days.

Trump is clearly focused on racking up wins before the 100 day mark and you can easily imagine him touting the fact that Democrats said they would win two seats — in Kansas and today in Georgia — because of his unpopularity, but failed to win either.

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