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Jay-Z’s high profile friends Rihanna, Usher & Kanye West have changed their Twitter avatars in support of his latest business venture. And Beyonce is in on it too! Get deets on Hova’s forthcoming announcement inside…

Today is the launch of Jay Z’s TIDAL streaming service and there’s a huge announcement coming Monday afternoon ( will be streaming the event). And over on Twitter, you’ll notice some of your favorite artists tweeting their support and turning Twitter turquoise blue.

As we told you in a previous post, TIDAL is the next step in the evolution of streaming. It’s a global entertainment streaming service and artist hub that delivers high-fidelity streaming music along with exclusive content, editorial, experiences and merchandise. Jay acquired the company for $56 Million earlier this year. And of course, his friend Taylor Swift has already uploaded all her music to TIDAL.

Here’s what some of his other friends are saying…

Check back with to watch the live event here at 5PMET.

Photos via Rihanna/Beyonce/Usher/Kanye West Twitter

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