The Post reported that this new kind of advertising made the association between women’s liberation and heavy drinking, and said it both heralded and promoted a profound cultural shift: “Women in America are drinking far more, and far more frequently, than their mothers or grandmothers did, and alcohol consumption is killing them in record numbers.”
Whatever is prompting the uptick in women’s binge drinking, the end result is that it’s not good for their health. Women have a higher blood alcohol concentration than men at any level of alcohol consumption, and are more likely to suffer the consequences of alcohol abuse. For example, the risk of alcohol-related liver diseases and memory loss is higher for women than for men, according to the Centers for Disease Control and Prevention.
Most health authorities recommend that women limit their alcohol consumption to seven drinks a week, with no more than three drinks at one sitting.
The study results were reported online March 24, 2017, by Alcoholism: Clinical and Experimental Research.