Silicon Valley’s latest investor darling, a $400 juice machine, does essentially the same thing as human hands ― and Twitter users are squeezing the situation for every drop of sarcasm it’s worth.
Juicero is a juicing machine and service that secured about $120 million in funding from the likes of Google and other venture capitalists before it rolled out to 17 states this week. The pricey machine is built to squeeze the subscription-only Juicero bags of fruit and veggies, which it cold-presses using four tons of force. Some have called the machine a Keurig for juice.
But there’s one teeny problem: It turns out you don’t need the machine. Bloomberg reports that recently, “some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands.” Hand-squeezing the bags for 90 seconds, they found, rendered almost as much juice as using the $400 machine for two minutes.
Naturally, Twitter just can’t take the fail.
It is worth noting that making juice with cold-press machines like Juicero retains more of the fruit and veg’s nutrients than cheaper methods like squeezing juice by hand or using a traditional juicer. So while Juicero is pricey and unnecessary, even for the brand’s own “produce packs,” it may be worthwhile if you’re looking to maximize every drop.
Then again, eating a piece of fruit is pretty healthy, too.