Let the beat roll on.
Let the beat roll on.

Image: Justin Sullivan/Getty Images

Why dip your toes into the plebeian pool of music streaming services when you can have your own private aural sauna?

That appears to be the question Tesla is asking, with reports suggesting the electric car company is exploring launching a music streaming service for its vehicles. That’s right, it looks like Tesla just might fancy its customers a bit too hifalutin’ for the likes of Spotify or Apple Music. 

The details, as reported by Recode, are light. Even so, they’re enough to send a jolt of excitement through every Tesla fanboy already growing weary of the Insane button and Bioweapon Defense Mode. Here’s the deal: Tesla is allegedly chatting with all the major music labels about a proprietary music streaming service for its cars. 

“We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose,” a company spokesperson told Recode. “Our goal is to simply achieve maximum happiness for our customers.”

Maximum happiness sure does sound nice, doesn’t it?

This thing would look way better with a proprietary music streaming service.

This thing would look way better with a proprietary music streaming service.

Image: Ethan Miller/Getty Images

As to why Tesla wouldn’t just integrate something like Spotify into its dash, maybe Tesla CEO Elon Musk doesn’t think the existing options are “exceptional” enough yet. Or maybe he simply wants a streaming service that will exclusively play “Space Oddity” on repeat as his customers are driven via autopilot through tunnels of his making while dreaming of going to Mars?

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