Maya Moore is making moves off of the basketball court. On Wednesday, Moore is the first women’s player to be a part of the NIKE Jordan product line.

Moore cannot do it alone. Audiences, commentators, writers and fans have to get on board with women’s sports like basketball. Instead of asking what Moore can do for the advertising and women’s basketball industry, perhaps we should be asking what they can do for her?

NBA legend Michael Jordan‘s Nike and Jordan Brand family issued a press release today stating:

I am thrilled to welcome Maya Moore into the Jordan Brand. Not only has Maya proven to be a prolific winner on the court, but her hunger and determination to make an impact off the court makes her a valuable addition to the Jordan family. We look forward to working with Maya as she carries her success to the next level.

Maya stated today:

As a student of the game, it is a dream come true to align myself with a brand that has a rich history in sports. Like most kids, I grew up idolizing Michael Jordan and continue to work relentlessly to reach his iconic status on the court. I’m truly motivated to take my career to the next level as a member of Team Jordan.

Congrats Maya!!