Kim Kardashian has been ousted from this year’s Skechers Super Bowl ad… in favor of a French bulldog.
According to PEOPLE:
The other shoe has dropped on Kim Kardashian: She’s out, and the dogs are in.
Skechers, which featured the reality star in a sexy ad for Shape-Ups during last year’s Super Bowl, will instead air a spot that features a French bulldog wearing Skechers’ GOrun shoes, according to USA Today. The new kicks are part of Skechers’ new high-tech line.
“Kim got us more attention than we ever dreamed,” Skechers Fitness president Leonard Armato says. “We have to establish Skechers as more than a lifestyle company.”