Rose Bowl officials announced Friday that pop couple Jay Z and Beyonce have been tentatively scheduled for a second show at the stadium this August.The show would take place Aug. 3, the day after an already scheduled Aug. 2 performance announced last month. Officials plan to bring the proposed concert to the Rose Bowl Operating Company Board for approval on Saturday and to the City Council on Monday.
Per a city code, the council must approve any events at the stadium over 12 per year. The council has approved 18 events already this year, including five other concerts this summer, and officials have promised that they will not approve a 19th. However, officials said a change in the PAC-12 final game location has freed up a spot in the schedule.
The game was one of the 18 events the stadium was required to reserve for the year in case UCLA made the finals.
“In the past few days, it has been reported that he PAC-12 Conference may have the conference championship football game played at a neutral site beginning in December 2014,” Rose Bowl CEO and General Manager Darryl Dunn said in a staff report. “Should the relocation of the game occur, the Rose Bowl would be scheduled to host only 17 displacement events and therefore the addition of a second JAY Z and Beyonce concert on Aug. 3 would not exceed the cap.”
Dunn said per the city’s contract with promoter Live Nation, the stadium would not incur a liability if the PAC-12 does not change the finals, and said the RBOC still has a contract with PAC-12 to hose the championship game if needed. The concert and the six others scheduled for the summer, including performances from One Direction and Rihanna and Eminem, are part of a new strategy by the stadium to generate revenue. Each concert is estimated to earn about $400,000 in revenue. The stadium also announced it plans to host a weekend music festival as early as next summer.
The music option will replace the controversial proposal to bring an NFL team to the stadium temporarily.