For as long as we can remember, Liverpool has always led the way when it comes to style.
And, despite how we all slightly cringe when we think about our past clothing choices, it’s fair to say Liverpool is a city which has always been known for its fashion.
This time, we are focusing on lads oppose to women, and reminiscing about the shell suits, the Wade Smith era and the North Face re-birth which is happening today.
Social media users have been discussing how lads in Liverpool have moved away from this stereotypical image.
Paul Bannister summed a lot of people’s thoughts up on Twitter.
He wrote: “The decline of the Liverpool scally is a sad thing. Once hard skinhead Lacoste wearing thugs to be proud of are now ket wigs with handbags.”
It led to discussions around hair length, dress sense and even accessories worn by young people today.
But, are these users right? Are young people choosing to dress differently to the typical representations?
We’ve taken a look back at previous decades to see how the Scouse lad’s style has evolved.
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Late 1960s and the 70s
The explosion of hippy love in the early 60s covered Liverpool in colourful outfits
But by 1970 The Beatles phenomenon had ended, Abba were topping the charts and flares started being worn by almost everyone.
It was a decade of embarrassing hairstyles, sequins and for the men it was all about the platform shoes.
High waisted trousers were on the rise, literally and loud patterned shirts were often worn by young lads in Liverpool’s nightclubs.
It was a time when TV shows were helping dictate what was popular, which appears to be long hair- a style which is making a come back today.
The 1980s was a mixed bag when it came to fashion – Brookside anyone?
In the clubs, lads opted for suits, with over-sized jackets and large shoulder pads. The trousers tended to follow the rule- the higher the better.
Then there was the mustaches combined with impressively long hair and you’ve got 80’s fashion, well most of it anyway.
There were also trendy suits, sleeves rolled up, thin ties, slip on shoes.
It was all very Miami Vice and not forgetting those Relax t-shirts – Frankie Goes to Hollywood style.
But we couldn’t write about the 80s without discussing the shellsuit tracksuits.
They were colourful, shiny and almost everyone was wearing them.
In fact the stereotypical image of Liverpool in the ’80s is usually summed up with a picture of a mustachioed lad wearing a shell suit.
For the young lads who were football obsessed and would spend their days following Liverpool or Everton, then their style was slightly different.
They opted for retro Adidas trainers, with Wade Smith selling more than 100,000 pairs when it first open back in 1982.
While shell suits were still lingering during the early 90s, influences from the music industry were also starting to play a part.
Clubs were offering a new type of night out and brands such as McKenzie and Helly Hansen were popular, and a skin head on lads was an absolute must.
There was also the baggy jean trend, which was sported by Liverpool band the Farm in 1990, and was often spotted during clubs including the Club 051.
Oh – and you can’t really have a fashion piece about Liverpool lads without mentioning white suits.
Robbie and Macca – what were you thinking?!
Looking back to the early 2000s, it’s clear to see this was a big changing point for Scousers.
Thanks to the birth of Lacoste tracksuits, Scousers soon lost their association with bright coloured shell-suits.
It was also at a time when footballers such as Steven Gerrard were making their debuts, meaning everything they wore both on and off the pitch was publicised.
This photo, which was taken outside the Wade Smith store, showcases a key look for young lads growing up in this era.
The adidas tracksuits with the thick socks was a look sported by many- a lot will have bought them from Wade Smith too, given how popular the store was during its heyday in Liverpool.
The back end of the 00s saw tracksuits make way for hoodies and winter climbing jackets.
Anyone who has been to a festival so far this year, will definitely have been able to spot a Scouser, thanks mainly to their outfits.
No longer restricted to tracksuits, jeans or hoodies, the modern Scouse lad has given a new lease of life to the North Face brand.
The brand was previously bought by those going skiing or on a trek, however nowadays you’ll find most Scouse lads own at least 10 pieces of North Face clothing, from jackets to t-shirts.
Hairstyles have certainly changed since the ’90s too- having a skin-head is no longer deemed as cool, which has helped make way for the ‘ket wig’ phenomenon.
One barber told the ECHO : “We just have loads of lads coming in with ketwigs, they’re trying to grow their hair but it’s just all curly and it just looks like a burst pillow.”
For the younger generations, footwear has moved away from Adidas trainers with many opting for a pair of Nike Air or 110s.