Hip hop producer Scott Storch who was currently in NYC for this weekend’s VMA’s, and was robbed at gunpoint outside of his hotel today, and the gunman threaten to kill him right on the street.

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The 39-year old was leaving the New York Palace hotel on Madison Ave, when he was approached by two men with guns while he was inside a waiting SUV who said, ” Give us all your jewelry and cash of you’re dead.”

Police said the two men robbed Storch of a diamond necklace valued at $50,000 and a Rolex Presidential watch also valued at $50,000.

A second member of the entourage, identified by cops as 32-year-old Victor Diego, was robbed of a briefcase carrying $4,000-5,000 in cash, police said.

The cab driver’s keys were also taken, cops said.

Police said the suspects fled northbound on 8th Avenue in a black SUB, possibly a Ford Explorer, and got into a minor accident while fleeing the scene.

Story still developing….