Rihanna is the new face of  MAC Cosmetics Viva Glam lipstick.

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Viva Glam lipstick was created by MAC in 1994 to benefit women, men and children living with and affected by HIV/AIDs

.Every cent from each lipstick sold goes to the MAC AIDS Fund, which is why in recent years, the cosmetics giant has used the selling power of  Lady Gaga, Cyndi Lauper, and Nicki Minaj for its campaigns.

Arriving January 2014!