Rihanna goes nude for Nivea’s new campaign celebrating the cosmetic brand’s 100th anniversary. Rihanna has just been announced as the latest spokesperson to front the brand. In the photo, Rihanna sports a fresh makeup-free face; however, I can spot four of her tattoos peeking out.

“The 100 Years Skincare for Life” campaign kicks off in May with a series of celebratory events, which will coincide with the launch of Rihanna’s LOUD world tour.