Rihanna’s latest collaboration with PUMA launches this week and we’ve got a look at her first ad starring her new man Travis Scott. See both the ad and a new PUMA commercial inside….
Rihanna definitely knows how to sell a few garments and accessories. In addition to her duties as the face of Dior, a few months ago we told you that RiRi had signed up to become both PUMA’s Women’s Creative Director, and a global brand ambassador for women’s training. Now, the line “PUMA by Rihanna” is heading into retail outlets we’ve got a look at the latest ad….and it features her new boo Travis Scott.
If you’ve been following us closely, you know that Rihanna and Travis have been quietly rolling out their “relationship” with an appearance here, a kiss there, some twerking too……and now we know they’ve been working together professionally as well.
In the ad above, Rihanna shows of her new PUMA Suede Creepers. The shoe is available in black with a white Puma stripe and black sole, plus all-black and all-tan editions. They’re priced at $120.
Here’s the shoebox:
FIRST LOOK: All-Black #PUMA creepers from #PUMA by Rihanna Collection. In stores soon! pic.twitter.com/QBh82meQGd
— Rihanna Daily SG (@RihannaDailySG) September 8, 2015
And here’s a peek at a few of the upcoming styles:
A photo posted by Rihanna Follows (@therih.up) on Sep 12, 2015 at 1:24pm PDT
Over on Instagram, PUMA also loaded a new Rihanna video from their #NoMatterWhat campaign which features training stories documented on film by PUMA’s ambassadors, the World’s Fastest Man Usain Bolt, star striker Sergio Agüero, Arsenal Football Club, the Cuban National Boxing team, and of course….Rihanna. Here’s her clip:
A video posted by PUMA (@puma) on Sep 10, 2015 at 7:02am PDT
Puma by Rihanna is available on Puma.com for presale and from September 15 to 17 at an exclusive pop-up boutique at 312 Bowery Street, between East First and Bleecker Streets, in NYC’s Soho.
Photo via PUMA Instagram