According to WWD, Rihanna has partnered with Mac Cosmetics as not just a “collaborator” but a “creative partner” as she inks a deal for her new campaign, RiRi [Hearts] MAC collections, which will land in stores this year.

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John Demsey, Group President of Estée Lauder Cos. Inc. (MAC’s parent company), told WWD the line is:

“a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special make-up packaging and flavour.”

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In her interview, Rihanna purported to be an organic fan of MAC Cosmetics:

“When you think of make-up, the brand that pops into your mind – for something legit – is MAC. Whatever colour you want, it’s like: ‘Let’s go to MAC’. I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved make-up, and I always said that if I do it, I want to do it with a credible brand.

What do you think of Rihanna’s new collection and the celebrity collaborations with MAC.

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