Rihanna celebrated the launch of her ‘Fenty Beauty’ collection in New York City this week.

This beauty certainly knows how to work those new found curves the RIGHT way, and her boobs are SITTING. Anyway, here’s some insight behind the line.

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Official promo shot:


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