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“Power” star 50 Cent has launched a high end line of luxury men’s underwear named FRIGO. See how Curtis Jackson bulges in his FRIGOs inside….

50 Cent, who serves as Executive Producer of the hit series “Power” (which kicks off this weekend), recently stripped for the new FRIGO RevolutionWear underwear campaign.

The luxury line is part of a new business deal Fiddy partnered with Carmelo Anthony, Derek Jeter and Timbaland.

If you’d like to see the man in your life rocking the new undies…it comes with a price. The cheapest pair cost $30 and can go up to $100.

When FORBES asked him why he thinks the line will be successful, Fiddy said, “Well because I think the product speaks for itself. Because the attention to detail in each item is incredible. And finally…because I said so!”

Photos via 50 Cent’s Instagram

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