Researcher students at Connecticut College discovered that Oreo cookies are just as addictive as cocaine — when rats are involved at least.
Lab rats who ate “America’s favorite cookie” formed an equally strong association as they did when injected with cocaine or morphine, student researchers at Connecticut College claim.
The cookies also ignited more neurons in the “pleasure center” of the brain than exposure to abusive drugs, according to the researchers.
Furthermore, the students discovered that Oreo cookies “activated significantly more neurons than cocaine or morphine.” Basically, Oreos give the brain a better high than cocaine. So, like, that’s good right? Uh, not so much.
“Even though we associate significant health hazards in taking drugs like cocaine and morphine, high-fat/ high-sugar foods may present even more of a danger because of their accessibility and affordability,” says Neuroscience Senior Jamie Honogan.
To run the tests, students set up a maze – with Oreos on one side and rice cakes on the other.
Oreos won out.
“Just like humans, rats don’t seem to get much pleasure out of eating rice cakes,” Schroeder cracked.
As they watched the rats eat, the researchers noticed that the animals went straight for the center – breaking the cookie apart and leaving the chocolate cookie outside for last.
Come on now, in all fairness, though, rice cakes can’t compete with Oreo cookies….don’t you think?