Cincinnati Bengals receiver Chad Ochocinco has his own cereal line  but it turns out the Pro Bowler is promoting more than just a breakfast snack.

A typo on the cereal box sent callers to a seductive-sounding woman instead of Feed The Children, a charity that benefits from Ochocinco’s limited edition toasted oats cereal, the Cincinnati Enquirer reported on its website (www.news.cincinnati.com).  

“You must be 18 or older to get into this party, baby,” the woman said before asking for a credit card number.  Callers should have dialed an 888 number instead of an 800 number, the newspaper said. 

“I really do apologize,” Ochocinco told the Enquirer on Thursday. “Some people got a laugh out of it, others are upset.