Beyonce received an letter from The Center for Science, they want her to turn her back on the $ 50 Million Pepsi contract, because the sugary drink is associated with obesity, diabetes, and heart disease.
Along with offering Beyoncé a raft of statistics linking sugary drinks to disease, the CSPI also made the argument that almost all of obesity-related health problems have a disproportionate impact on low-income, African-American and Hispanic communities.
If Beyoncé goes ahead with the deal (it is after all, a nice chunk of change), then Michael Jacobson, CSPI’s executive director, suggested that she “consider donating your proceeds to a hospital, diabetes organization, or another reputable charity involved in the prevention or treatment of soda-related diseases.”
“I imagine that it must be hard for anyone to turn away $50 million. But this endorsement deal strkes me as particularly inappropriate, considering your popularity with America’s young people and the extent to which Pepsi and other sugar drinks promote disease,” Jacobson wrote.
Indra Nooyi, chairman and CEO of PepsiCo and Roger Goodell, commissioner of the NFL, were copied on the CSPI’s letter. Pepsi and Beyoncé could not immediately be reached.