Snoop Lion bka Snoop Dogg gets “reincarnated” on ‘La La La’ – the first single from his forthcoming album ‘Reincarnation’.

On “La La La,” produced by Major Lazer, Snoop borrows heavily from old school rock steady — the song is set to the tune of Ken Boothe and Stranger Cole’s circa 1960’s song “Artie Bella.”

The album is said to be inspired by Snoop’s trip to Jamaica, where he was positively impacted by the Rastafarian culture and the Jamaican people.