If you want to know more about Kombucha, the organic drink company Reed’s, partnering with Cashmere Agency, just launched its GET CULTURED campaign.

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To kick off the campaign, they’ve released the music video “Thass Kombucha,” featuring indie rapper Murs and YouTube sensation DJ Dave, to educate non-kombucha drinkers about the tea. Through rap and hip-hop beats, the music video introduces you to kombucha, what’s in it, what it can do for you, and more

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