Mariah Carey joins her new business partner, Kevin Liles, former CEO of Def Jam, in a press conference at the St. Regis Hotel in New York, earlier this week. She revealed details of her new drink ‘Butterfly,’ which comes packaged in a bottle of Go N’Syde. The drink, said to taste like a sweeter Gatorade, features a digital bar code. This will allow fans to connect to the singer’s social network with videos, photos, and other exclusive content. She also slid in a bit of album promo too.
Peep the video: