LeBron James has come up with another way to keep busy after he wraps up the NBA Finals with the Miami Heat and the Dallas Mavericks. LeBron has announced that he will launch a new, modern luxury concept store in Miami for Fall 2011.

Called Unknwn, Bronny will sell a mix of apparel, footwear, printed materials and lifestyle accouterments. Confirmed brands include OriginalFake, A.P.C. and Nike Tier Zero (Limited Edition) Sneakers, which makes sense, since he is a Nike sponsored athlete.
With a big name like LeBron James in a fashion forward city like Miami, we don’t think that Bron-Bron will have a hard time being successful with Unknwn.


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