Jay-Z had one of the most talked about releases in 2017 when he dropped his 13th studio album “4:44.”

He even turned heads when he dropped the music video for the leading single, “The Story of O.J.” Now the music mogul is making moves to trademark the music video’s leading character “Jaybo.”

According to documents obtained by the New York Daily News, the trademark of “Jaybo” will allow Jay-Z’s company S. Carter Enterprises to use the animated character for a wide range of merchandise, including t-shirts, hats, bags and more.

The trademark request will also give Jay-Z the rights to use the character in films and television series.

For those who don’t know “Jaybo” is a take on “Sambo from the 1899 children’s book “The Story of Little Black Sambo,” which has been identified as racist.

In the music video for “The Story of O.J.” Jay-Z used the character to show the history of African Americans to today’s generation.


Roommates, what are your thoughts?


Source: http://www.nydailynews.com/entertainment/music/jay-z-files-trademark-jaybo-character-story-o-article-1.3757837

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