Jay Z buys Ace Of Spades (Armand De Brignac) champagne from the Berish family.


While the amount Jay Z spent to get the rights weren’t disclosed, Yvonne Lardener, global director of Soverein Brands, expresses excitement over the new partnership in a statement released to the New York Times.

“We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (‘Ace of Spades’) Champagne brand to a new company led by the globally renowned Shawn ‘Jay Z’ Carter,” Sovereign Brands said in a statement.

Yvonne Lardner, global director of brand communications for Sovereign, added in an emailed statement: “We have had a wonderful relationship with Jay Z throughout the years since he first discovered Armand de Brignac. He became interested in owning the brand and made us an offer we simply couldn’t refuse.”


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