Instagram apologized to its users yesterday, saying it will “remove” language from its legal terms that would have let it sell users photos or use them in advertisement.

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Chief Executive Kevin Systrom said it’s “our mistake that this language is confusing” and that the company is “working on updated language.”

“Since making these changes, we’ve heard loud and clear that many users are confused and upset about what the changes mean,” he wrote.

Systrom then pointed out that there has been a lot of confusion about their upcoming policy change.

“Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram,” he wrote. “Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing.

“To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear,” he added.

Still, it’s clear that the previously ad-free Instagram feed will soon be getting commercialized.

“Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience,” the site wrote.

Instagram said it will revise its proposed new terms of service before they take effect next month: “Please stay tuned for updates coming soon


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