Crehan’s idea was a reaction to an editorial he read which advised worried readers, “Keep Your Feet on the Ground.”

He felt this sort of cliched thinking was constricting people’s perspectives, and suggested some alternatives — rather than saying “hindsight is better than foresight,” people could say “bottomsight is better than topsight.” To squash subversive activities, the government could try inversive activities.

Elsinore and other towns across California joined in on the attitude adjustment experiment. Even as far east as Pennsylvania, people turned out and turned over to look at life from a different angle.

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