Showing up on the scene in a custom Pink Lamborghini rapper Nicki Minaj has her hands in another venture. This time it’s a lifestyle brand called the Nicki Minaj Collection which launched at Kmart and ShopYourWay.com on Tuesday. The collection, which retails between $3.99 to $40, includes everything from accessories to patterned leggings and acid wash denim.

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We all know that music will only take you so far so, like her rap counterparts Nicki is hustling hard and we’re happy for her.

Nicki bumped gums with “Good Morning America” contributor Rachel Smith:

“I wanted to do something that would take Kmart to another level and make girls like me feel like we can shop here. I got inspiration for the collection from Versace, Juicy Couture, and my own fans.”

Peep more pics from the launch…

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