The ways in which social media can be used has evolved over the years, and so has its users. Entertainment, monetization, awareness, and even politics, are just a few ways to use social apps. They can be used to not only promote businesses but also promote personal brands. This is evident in the noticeable rise of influencers across multiple account categories and we can see a trend of improved content being created by influencers directly tied to an increase in influencer ad-spend by brands.
In addition, influencers are beginning to spend money and time creating professional content in order to net higher earnings per post. Varying between account categories and niches, Influencers can make anywhere from $300 to $1M per paid partnership. Cats like @grumpycat securing deals with Friskies and Hot Topic. However, not all influencers seek to get paid. Others simply wish to showcase their fun and amazing lifestyles and/or toys. I reached out to influencers across multiple countries to get an idea of what their life was like and just how much time they put into creating their content. One such influencer was business woman and fashion designer, Gulnora Mukhedinova, popularly known on Instagram as @gulnarbaravia.
Gulnora Mukhedinova, also known as Gulnar or Gulnar Baravia is a beauty and fashion icon, International Peace Ambassador and owner of Baravia Beauty Center Dubai. She launched Baravia Beauty Center in 2015 and Baravia Fashion in 2018. Shortly after, in May of 2018, Gulnora was recognized at the Catwalk International Fashion Show held at the Palazzo Versace in Dubai for her luxury collection, which she stated was designed as a tool intended to connect feminism with elegance and ultimate luxury. In June 2018, she was also awarded the Kotinos International Award, which was in collaboration with the United Nations International Charitable Organization and the World Sand Foundation, for being the Best New Fashion Designer for 2018, alongside her Royal Highness, Princess Nejla Bint Asem of the Hashemite Kingdom of Jordan who also received the Award of Excellence in Jewelry Design for 2018
Although born in Uzbekistan, Gulnora currently resides in Dubai, where she is very active in the fashion scene. Designing high end fashion for notable figures and celebrities, she inspires fashion and style bloggers through her instagram account @gulnarbarvia. Her daily life is typically what is represented on her instagram. Collaborating with multiple well renowned photographers, lifestyle shoots with exotic cars at exotic locations, in and out of helicopters, and private jets, just to note a few lifestyle habits.
To keep her content fresh by doing 3-5 weekly photoshoots weekly and keeps her Instagram account active by posting daily. When not shooting however, she runs her high end full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.
Instagram has not only helped her successfully promote her business, but the social app is responsible for helping her develop key social relationships across multiple countries. For Gulnar, it’s deeper than a mere social app. She’s connected to multiple parts of the world, and is exposed to different forms of art daily. She believes this has introduced a diversity which she applies in her designs, which is part of the reason why she continues to inspire with her content. Be sure to check her out at http://www.instagram.com/gulnarbaravia.
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