This week, H&M announced that it will launch the world’s first global clothes recycling program. The company says it will help its customers avoid textile waste by accepting items of clothing from any brand and in any condition.
The company says it will help its customers avoid textile waste by accepting items of clothing from any brand and in any condition. Beginning February, for every bag deposited, the customer will receive a voucher to put towards a future H&M purchase. The collected garments are then handled by I:Collect, a clothing-recycling firm that will reprocess the materials and make them available for new use.
“Our sustainability efforts are rooted in a dedication to social and environmental responsibility,” says Karl-Johan Persson, CEO of H&M. “We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn-out or defective garments with H&M.”
What are your thoughts on H&M’s new clothing recycling initiative?