Gucci Mane is just the beginning.
Hip-hop’s infatuation with fashion is no revelation. Kanye West, Drake and pretty much every member of the A$AP Mob drop the names of designers with regularity — A$AP Rocky released a single called “RAF” named for Belgian designer Raf Simons — but now public figures are taking it a step further by adopting the names of major fashion labels to be part of their own.
At the 2017 VMAs, the red carpet was flooded with fashion-inspired monikers, including Gucci Mane (real name Radrick Delantic Davis), YouTube phenom Jay Versace (whose last name is not known, though he has admitted “Versace” is a stage name) and Chanel West Coast (real name Chelsea Chanel Dudley).
Another well-known designer-influenced stage name is Burberry Perry (real name Perry Paris Moise), who was sued by the English fashion house when he borrowed the brand’s signature check pattern and logo for his album artwork. He has since changed his name to The Good Perry.
The list reads like the tags on a Louise Linton Instagram post, and speaks to the trend of adopting fashion names, many of which were originally the last names of real life founders, and the inextricable link between fashion and cultural clout.
Those looking to avoid legal repercussions might consider going the way of Desiigner, who avoided copyright issues with his clever name, but still manages to give a subtle nod to fashion.