Following cancelled performances from Rihanna and Lauryn Hill, the Grammys certainly weren’t on a winning streak with ratings!
The Grammys drew 24.95 million viewers and a 7.7 rating among adults 18-49. That’s a drop of 9.4% from last year to the lowest demo Grammy result since 2009. Viewing wise, this was dipped 1.4% from 2015 – again, that’s the worst the Grammys have done since 2009 when 19.04 million viewers tuned in. The all-time record for a Grammys broadcast was in 1984, when Michael Jackson’s ‘Thriller’ sweep scored CBS 51.7 million viewers.
Every tweet about the Grammy’s low ratings is followed by a Taylor Swift picture, and that speaks volumes. Stop turning the Grammys into the Taylor Swift show and maybe they will start to see an increase in ratings!