Apple is making boss moves to shut down Dr. Dre’s Beats Music streaming service. Deets inside…
Well Apple is shaking up the music streaming circuit…again.
It’s being reported the tech giant will be shutting down Beats Music…and fast. Beats Music will be a thing of the past come November 30th. And all subscribers will have to join Apple Music or another music streaming platform. The move makes sense. Why have another streaming service in competition of their new Apple Music platform that was rolled out over the summer?
You’ll recall, Apple took over Beats Music back in 2014 as part of its $3 billion Beats Electronics acquisition with Dr. Dre and Jimmy Iovine. According to reports, Apple used the Beats team to help build its own Apple Music subscription service. Smart move.
But, as Fortune reports, this shut down should come as no surprise. It appears Apple does this a lot with companies they acquire. Once they buy out a company, it simply disappears off the face of the earth and somehow is integrated into the Apple brand.