Confoundingly, for someone whose taste has become one of the most influential levers on the dashboard of 21st-century fashion, design, architecture and beauty, Miuccia Prada used, until recently, to detest the word chic. It was on her banned list, along with ‘sexy’ (she considers it banal), ‘luxury’ (also banal but, worse still, ubiquitous, ‘at one point even H&M was luxury. It just became a money-making term’), and hippy (‘too obvious’).

It ought to be exhausting, this eternal quest to evade the trite and the predictable. As for her never-ending impulse to challenge the bourgeois and the vulgar… Yet, a less exhausted individual than the 69-year-old Prada I have not seen in a long time.



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