West Coast rapper  E-40 is following in the steps of hip-hop magnates like Diddy and JayZ by releasing his own line of alcohol, the Earl Stevens Selections, which is the name of his winery that will produce his own Moscato, Cabernet, and Zinfandel wine..

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E-40 explained what prompted him to create his self-titled wine, “I wanted to create my own wine because I’m a huge wine connoisseur. I love wine and I got a name for myself, so I decided to make my own.”

Wine is the latest addition on a list of 40’s entrepreneurial ventures, which include a now-closed Fat Burger franchise, and an endorsement deal with Landy Cognac.

Earl Stevens Selections wines are available at www.earlstevensselection.com.