Arioose, a New Jersey Haitian hip-hop artist ran into Wyclef at Stadium Red in Harlem while working on his first mix tape – The Last Zoe. Arioose was accompanied by one of his business advisors and mentors – former investment banker, entrepreneur, and founder of EggFusion Bradley Parker.
Parker developed EggFusion – a revolutionary technology that Parker invented and patented which allowed him to laser print advertising and fresh dates on eggs. Parker was the first of his kind to develop such a technology and one of first clients was CBS. CBS used Eggfusion technology to advertise its shows and programs directly on eggs that would be visible to consumers everyday they opened the refrigerator. Talk about in your face advertising.