Kentucky center Anthony Davis the presumed first overall pick in the 2012 NBA Draft.  Davis, has his trademark north-of–the-nose facial hair is, literally, trademarked. Earlier this month, Davis filed paperwork with the United States Patent and Trademark Office for exclusive rights to the phrases, “Fear the brow,” and “Raise the brow.”

Davis unibrow merchandise isn’t anything new: During the NCAA tournament, “Fear the brow” T-shirts became a common sight in Wildcat crowds, though merchandise featuring Davis’s name or number was forbidden because of his student status. But now, Davis can enjoy the financial rewards from keeping his brow thick and full. The only losers here: tweezers manufacturers looking for a celebrity spokesman.

Davis said:

“I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it. Me and my family decided to trademark it because it’s very unique.”