NEW YORK–(BUSINESS WIRE)–Fashion to Figure, one of the first fashion retailers catering to the
plus-size market and specializing in on-trend clothing, shoes, and
accessories, today announced that it will be partnering with
award-winning actress and singer Danielle Brooks as the Ambassador for
the brand’s holiday campaign. Throughout the season, Danielle will be
featured in Fashion to Figure’s Holiday marketing which will celebrate
real women, self-expression, body positivity, and inclusivity during
this festive holiday season. In addition, Fashion to Figure will be
partnering with St. Jude Children’s Research Hospital as part of this
Season of Giving.
“I am so proud to be associated with a brand that embraces diversity,
celebrates inclusivity, offers great fashion at amazing value and
supports causes that are important to us,” according to Danielle Brooks,
brand ambassador. “The holidays are an important time for all of us to
celebrate togetherness and the different families we develop over time.
I love the spirit and confidence of Fashion to Figure’s holiday concept
as it really reflects the idea that we are all a part of something
magical this time of year.” In addition, Danielle and the Fashion to
Figure team have collaborated with an all plus-size crew for the
campaign to further amplify the community’s celebration of real women in
front of and behind the camera.
The “Danielle Brooks x FTF Holiday Collection” features looks
hand-picked and curated by Danielle and represents a mix of evening
gowns, casual separates, and party dresses suitable for every holiday
occasion. In the spirit of speaking to today’s confident and trendy,
modern woman, the innovative campaign will include multimedia elements
such as GIFs, video, and Boomerangs that followers can share across
Fashion to Figure is part of New York & Company’s (NYSE:NWY) multi-brand
portfolio. The Company recently held its first-ever Investor Day where
management outlined the vision to be the premier incubator of lifestyle
brands by leveraging the Company’s expertise in celebrity, design,
customer, ecommerce, operations, real estate, and inventory optimization
to identify accretive brand and profit opportunities. In addition, the
Company discussed its rebranding and name change to RTW Retailwinds and
will begin trading under the new name on the New York Stock Exchange as
of the opening of trading on Tuesday, November 20th.
About New York & Company
New York & Company, Inc. is an omni-channel women’s fashion retailer
providing curated lifestyle solutions that are versatile, on-trend, and
stylish at a great value. The specialty retailer, first incorporated in
1918, has grown to now operate 428 retail and outlet locations in 36
states while also growing a substantial eCommerce business. The
Company’s branded merchandise, including collaborations with Eva Mendes,
Gabrielle Union and Kate Hudson, is sold exclusively at these locations
and online at www.nyandcompany.com.
Additionally, certain product, press releases and SEC filing information
concerning the Company are available at the Company’s website: www.nyandcompany.com.