Celebrity chef and star of his own hit reality TV show, Chef Roblé & Co  is teaming with Brands With Purpose to launch a women’s fragrance.

chef-roble

Launching in Spring 2014, CLIQUE by Roblé promises to be as delicious an experience as the chef’s five-star food.  “Not only will we smell them but taste, as well,” said Roblé.
“It has to be something so irresistible women will crave it and make it their favorite fragrance.”

“As a chef, it seemed a natural fit for me to partner with a top perfumer,” the chef said. “So much about food and taste is actually scent. I’d say 80-percent. I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first ‘Fragrance Recipe’ intriguing.”

What do you think of Roblé’s venture into the beauty world?