Carmelo Anthony celebrated the reveal of a huge new billboard and ad campaign for BoostMobile that features the NY Knicks. LaLa and Kiyan came along for the ride to 33rd and 9th Ave in NYC for the debut of his larger-than-life 127 foot BoostMobile Ad. The Anthony’s traveled in a double-decker bus that gave them a better view of the billboard.  Congrats Melo!

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