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Keke Palmer and Serena Williams are hard at work as they continue to build their YBF empires. Go inside to peep pics of the ladies having loads of fun at separate events, plus FKA Twigs’ working it out in NIKE’s newest campaign inside…

Boss chick alert!

There are hardly any days off when you’re working on building your brand. And Keke Palmer is hard at work.

The “Scream Queens” star got on her all pink Cam’ron-inspired steez to attend the ShoeDazzle x Keke Palmer: “Kicking It With Keke” luncheon at Estrella in L.A. Chick was drenched in head-to-toe pink, rocking a strapless Dsquared dress and a Wachtenheim fur to top off her 90s look. Yeah, she’s still paying homage to her favorite era.

She even brought her fur babies along with her. Too cute!

The 23-year-old hosted a luncheon with a few of her fans all the while promoting her brand new book “I Don’t Belong To You.” She gave ShoeDazzle a shoutout on Instagram, thanking them for always showing her support with her endeavors. She wrote, “Thank you @shoedazzle for your constant support and partnership. I am so thankful to have you apart of my world! The work you do for young women is especially important to me as a growing young woman myself trying to steer my own way!! Thank you for supporting me on my new book, it means so much!! #newyearbeyou #shoedazzlesweeps #idbty #idbtysquad.”

Keke’s mom Sharon Palmer is never far behind. NEVER.

Later…

Keke, who’s currently filming a new independent film titled PIMP, hit the L.A. streets in a sexed up ensemble:

While Keke will get glammed up for events, she also likes to share fresh faced moments with her fans on social media. She recently addressed a conversation she had with a friend her told her they didn’t like when she posted pics and videos on social media without makeup. Here’s what she had to say:

2017 Millennial Diva #ItsNotAMistake — Acne, acne scarring, hyper-pigmentation, happens. Nothing to feel ashamed about and nothing to rush to fix to make OTHER PEOPLE comfortable. If they can’t stand your skin that’s their problem lol. #NewYearBeYou

A video posted by Laurennnn Palmer (@kekepalmer) on Jan 11, 2017 at 9:55am PST

Another YBF chick on the grind…

Our girl Serena Williams is putting in work in Australia following her loss at the ASB Classic. Yeah, she lost, but chick is dancing it off.

As the face of the brand, the 22-time Grand Slam winner unveiled the new Berlei campaign and the company’s AW17 Sport collection of bras at The Blackman in Melbourne, Australia.

And when it was time to get down…Rena let loose!

Werk!

Speaking of letting loose….

Singer-songwriter FKA Twigs is featured in NIKE’s newest campaign titled “Believe In More.” The retail giant is pushing their new athleisure line and FKA Twigs has been tapped to set it off.

The singer is the new face of the brand. And not only that, she was tapped as creative director, casted and starred in the “Believe In More” music video, that also stars Olympic fencer Miles Chamley Watson and Olympic gold medalist English Gardner.

Check out her high energy dance moves below:

Photos: Getty/FameFlynet/NIKE

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