It’s almost April Fools Day, which means it’s time for brands to engage in their most rogue promotion of the year. In this edition: Burger King created a toothpaste.

In celebration of the terrifying day of pranks, the fast food chain decided to turn its iconic Whopper into a signature toothpaste, complete with a goofy commercial and all.

Burger King “teamed up” with agency Buzzman to create “the first toothpaste with active Whopper extracts,” the company’s press release states.

Check out those extracts in action:

This must be working!

This must be working!

The “product” embodies “the iconic flavor of the Whopper and combine[s] it with active ingredients for optimal teeth and gum hygiene,” according to the release.

That makes sense, right?

In case you were hoping for an entire kitchy ad campaign, Burger King will not let you down this April Fools Day. Behold, a full commercial:

“You won’t have to hesitate between enjoying a Whopper and brushing your teeth ever again,” the chain says.

More ad campaign? You got it.

Dentists say “okay” to this toothpaste:

"Okay."

“Okay.”

Women agree: this prank is important.

"Important!"

“Important!”

Whopper Toothpaste is “soon available” in restaurants and drug stores.

Happy April Fools Day.

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