G.O.O.D. Music’s Big Sean has launched a new fashion and lifestyle brand called Aura Gold.  Sean said, “Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me,” said the 24-year-old. “I look forward to evolving the line with more colors, fabrications, and offerings to show the other dimensions of my style progression over time.”


The “Finally Famous” line is expected to feature select designs of t-shirts, hats, pants, sweatshirts and jackets.  A first look at the line can be seen at this year’s MAGIC Convention. The Black Collection can be found in Vegas’ Mandalay Bay at booth #10157.



Sean’s sophomore album, Hall Of Fame, is due for an early Summer release.

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