Hot on the heels of the super successful run of her debut scent Heat, Beyonce is preparing to release her new perfume, Heat: Ultimate Elixir.

Beyonce says she draws inspiration for her perfume from her mother,

“My first memory of fragrance is my mother.”

“And as a very young girl, hearing her footsteps…her stilettos click, click, clicking on the hardwood floor and she wore a beautiful fragrance and she would walk past me and it would just stay in the room. It left a warm feeling every time I thought about her scent.

“I think about the icons that I respect and they all have their own fragrance so I thought it was time for me to have my own.”


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