Beyoncé has made a deal with Pepsi to advertise for the soda brand as well as a create a multimillion-dollar fund to support her desired creative projects.
The photo above, as reported by the New York Times, will be turned into a life-size cutout to be displayed in stores next year.
Beyoncé has worked with Pepsi on multiple occasions in the past (four times to be exact), but it seems like the businesswoman has really struck gold this time around with the new multi-year deal estimated at $50 million. In a statement she says,
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Also her face is taking over the Limited Edition Series cans. This is very rare, and a great opportunity for any celebrity to get.
I’m sure the campaign will take off around the same time as her big performance at Halftime takeover at the 2013 Superbowl in February.